Yes, as an ActionCOACH, you’ll work directly with business owners to help them grow using proven systems. But your role is so much more than just delivering sessions. You become a catalyst for transformation, helping entrepreneurs clarify their vision, overcome challenges, build scalable systems, and ultimately design a business that works without them. If you’ve ever asked, “What will my day-to-day look like?” or “What exactly am I selling?”, this article will walk you through the products, the impact, and the fulfillment that comes with being an ActionCOACH franchise partner.
What People Are Really Asking
Behind this question lies a mix of curiosity and caution. Most aspiring coaches want to understand what they’ll actually do each day and whether they’ll feel confident delivering real value. Some wonder: Will I be cold-calling all day? Do I have to invent my own programs? Will I actually enjoy the work? Others want to know what “products” they’ll offer—and whether those services are easy to explain and easy to sell. So let’s unpack both sides of the equation: what you’ll do and what you’ll sell.
The Daily Work of an ActionCOACH
As an ActionCOACH, your primary role is to coach. That means guiding business owners through structured sessions where they learn, reflect, and implement. These sessions typically focus on:
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Setting clear goals – personal, financial, and business-based.
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Reviewing performance metrics – such as revenue, profit margins, lead generation, or team efficiency.
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Creating strategic plans – to improve operations, marketing, sales, or customer retention.
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Building accountability – ensuring the client follows through each week.
Coaches often meet with clients one-on-one, either weekly or bi-weekly. You’ll ask powerful questions, challenge assumptions, and introduce time-tested tools like the “Five Ways to Profit,” “Six Steps to a Better Business,” and 90-day planning frameworks. But coaching isn’t about giving all the answers—it’s about helping clients discover what’s holding them back and guiding them to solutions they own.
You’ll also deliver group coaching and workshops that create community, inspire action, and generate new leads. Most coaches build a rhythm that includes:
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Private coaching sessions
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Group sessions or mastermind programs
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Monthly or quarterly educational events
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Networking and lead generation activities
Plus, you’ll spend time growing your own business—meeting prospects, marketing your services, and continuing your training. You’ll never be alone in this; the ActionCOACH global community, your regional support team, and weekly best-practice calls provide ongoing help and inspiration.
What You’re Actually Selling
You’re not selling theory. You’re selling results. As an ActionCOACH, your “products” are high-impact services designed to meet business owners where they are and guide them to where they want to go. Here are the core offerings:
One-to-One Business Coaching
This is the flagship product. Clients work with you regularly to:
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Grow revenue and profit
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Build systems that increase efficiency
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Develop leadership and team performance
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Improve time management and strategic decision-making
Each engagement is customized, but the framework remains consistent, giving you a repeatable process to drive success.
Group Coaching Programs
For business owners who may not be ready for private coaching or who thrive on peer accountability, group coaching offers a powerful and accessible option. Sessions are built around shared challenges, live learning, and facilitated discussion. Many coaches run groups of 6–10 business owners who grow together over 6 to 12 months.
Workshops and Seminars
You’ll have access to ready-made templates for workshops like:
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90-Day Planning (GrowthCLUB) – Help business owners plan their next quarter in a full-day, high-energy environment.
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6 Steps to a Better Business – A free or low-cost educational session used to generate new leads.
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Time, Team, and Money – A popular entry-level workshop that introduces key ActionCOACH principles.
These events help you build visibility, attract leads, and deliver quick value—even to those who haven’t committed to a full program yet.
ActionCLUB: 12-Week Business Education Program
ActionCLUB is a foundational course for entrepreneurs who need to strengthen their business basics. Over 12 sessions, clients work on core areas like marketing, sales, financial mastery, and team building. It’s ideal for early-stage businesses or as a first step before higher-level coaching.
Executive Coaching
In addition to working with business owners, many ActionCOACHes deliver executive coaching services to help corporate leaders strengthen their leadership skills, strategic thinking, and personal effectiveness. These programs are designed for high-performing executives who want to elevate team alignment, culture, and results. It’s a powerful complement to business coaching and opens doors to larger clients and corporate engagements.
All of these offerings are fully supported by ActionCOACH’s library of content, templates, and delivery tools, so you never have to start from scratch. And you can layer these services to create flexible programs for different stages of business growth.
Why This Work Matters
Whether you’re helping a solopreneur double their income or guiding a 50-person company to a successful exit, the impact is tangible. You’ll see lives change—owners reclaiming time with family, teams becoming empowered and productive, and communities benefiting from stronger local businesses. And the more value you deliver, the more your own business grows.
Coaches often describe this as the most fulfilling work of their careers. It’s not about selling a product—it’s about guiding transformation. One week, you might help a business owner fire their first underperforming manager; the next, you’re strategizing how they can open a second location or hit their first million. Every win you help create becomes a story that reinforces your impact.
Is This the Right Fit for You?
Ask yourself:
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Do I enjoy working directly with people?
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Am I motivated by seeing others succeed?
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Do I want a proven business model instead of building from scratch?
If you answered yes, becoming an ActionCOACH might be the most rewarding move you will ever make. You’ll coach, teach, and guide. You’ll sell real solutions to real problems. And you’ll be backed by a team and toolkit that makes it possible.
Turn Impact Into a Career
As an ActionCOACH, you’ll guide entrepreneurs to greater success while building a business you love. You’ll deliver one-to-one coaching, run workshops, lead group programs, and sell educational courses that change lives. With tested systems and global support, you won’t be guessing—you’ll be growing. Ready to explore what your own ActionCOACH journey could look like? Request a free discovery call today and see how coaching can help you build a business with impact, purpose, and freedom.