One of the most effective ways to build your business as an ActionCOACH is also one of the most rewarding: hosting events and delivering training programs. These activities do more than generate leads and they position you as a thought leader, accelerate trust with prospects, and provide meaningful value to both potential and existing clients.
Many new franchise partners wonder, What kinds of events will I run? Will I be expected to create content or deliver workshops from scratch? The great news is that ActionCOACH provides you with a proven suite of events and training frameworks designed for maximum impact and easy implementation.
In this article, we’ll explore the types of programs you’ll deliver, how they support both sales and service and why they’re a critical part of your success as a coach.
Why This Question Matters
Events and workshops aren’t just nice extras—they are foundational to your marketing and delivery strategy. When done well, they serve as:
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Lead generation magnets
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Client retention tools
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Credibility and trust builders
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Scalable service offerings
Whether you’re speaking to a room of local business owners, running a Zoom session, or guiding clients through quarterly planning, these events create opportunities for education, connection, and conversion.
Understanding what you’ll be delivering helps you prepare for your role as a coach and business leader—and highlights just how much value you’ll bring to your market.
The Core Programs You’ll Offer
As an ActionCOACH, you won’t need to start from scratch. You’ll have access to structured programs, templates, and materials that have been used and refined across thousands of sessions around the world. Some of the most common programs you’ll offer include:
One-to-One Coaching
This is the core of what you’ll deliver to many of your clients. One-on-one coaching sessions are typically held weekly or biweekly and tailored to each business owner’s unique challenges. You’ll use the ActionCOACH Six Steps framework, diagnostic tools, and planning systems to guide them to results. These sessions allow for deep, personalized transformation, and they form the foundation for long-term coaching relationships.
You’ll often begin by identifying key challenges across time, team, and money. Once the core pain points are clear, you’ll work together to implement systems that improve efficiency, increase revenue, and create more freedom for the business owner. These sessions are high-trust, high-impact, and often the catalyst for dramatic results.
Group Coaching Programs
Group coaching allows you to serve multiple business owners simultaneously, offering shared learning, community support, and scalable delivery. These sessions often follow a structured curriculum and create dynamic peer accountability. As your practice grows, this format enables you to increase your impact and revenue without sacrificing quality.
Business owners benefit from learning alongside others who are facing similar challenges, and you benefit from the ability to scale your time. These programs are especially useful when introducing new clients to coaching or building recurring revenue with existing clients.
12-Week Business Education Program
Also known as the “ActionCLUB,” this structured 12-week course walks participants through key areas of business mastery. Topics include marketing, sales, customer service, finance, team building, and leadership. Each session builds on the last, giving business owners the tools they need to improve performance immediately.
This program is ideal for:
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New leads who aren’t ready for full coaching
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Clients who want to involve their teams in training
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Event attendees looking for the next step
Because it’s educational, actionable, and relatively low commitment, it serves as an excellent introduction to the ActionCOACH philosophy and coaching style.
GrowthCLUB Quarterly Planning
GrowthCLUB is a one-day planning workshop held every 90 days. Business owners come together to reflect on their results, set new goals, and leave with a clear, actionable 90-day plan. As the host, you guide them through the process, provide structure, and create accountability.
GrowthCLUB isn’t just a coaching tool—it’s also a marketing engine. Many coaches use it to re-engage past clients, introduce new prospects to coaching, and deepen relationships with referral partners. It can also be bundled with other programs, providing a strategic rhythm that keeps clients engaged year-round.
Educational Workshops and Seminars
You’ll also host shorter-format events—often 60 to 90 minutes—on specific business topics such as:
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Time management
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Sales mastery
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Team building
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Financial planning
These can be held virtually or in person and are often used to introduce yourself to the community, showcase your expertise, and invite attendees to a discovery session.
ActionCOACH provides done-for-you presentations, slide decks, and talking points to help you deliver with professionalism and ease. You’ll also receive training on how to promote, deliver, and follow up on these events to maximize results.
Integrating Events into Your Business Strategy
Events aren’t just about delivering content—they’re about building momentum. Many franchise partners use events as anchors in their marketing calendar. For example:
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Monthly workshop → generates leads
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12-week program → nurtures leads into clients
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One-to-one coaching → delivers long-term transformation
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GrowthCLUB → boosts client retention and engagement
By creating a regular cadence of events, you ensure that your business stays visible, relevant, and valuable in the eyes of your market. Events also give you opportunities to test new messaging, collect testimonials, and strengthen your brand authority.
As your business grows, you may even bring on team members to help deliver events or coordinate logistics, allowing you to focus more on coaching and relationship-building.
Collaborating for Bigger Reach
Events can also be used to build strategic partnerships. You may co-host events with accountants, marketing firms, industry associations, or chambers of commerce. These collaborations expand your reach, introduce you to new audiences, and enhance your credibility through association.
Many coaches also run joint ventures with other professionals or host guest speakers to increase the appeal of their programs. These tactics not only improve attendance, but they create value for your audience and foster long-term relationships with key influencers.
Results and Reach
These programs don’t just fill your pipeline—they create real change. Clients who attend workshops often walk away with immediate wins. Those who participate in ActionCLUB or GrowthCLUB gain systems and habits that improve their business month after month. And when these programs are delivered consistently, your reputation as a leader in your market grows.
You’ll also find that events become one of the most satisfying parts of your work. Watching a room full of business owners light up with insight—or seeing returning attendees who’ve achieved real milestones—is both inspiring and fulfilling. It reinforces why you became a coach in the first place.
Lead with Value, Grow with Confidence
As an ActionCOACH, you’ll offer more than just coaching—you’ll become a go-to source of business education and transformation in your community. With a powerful suite of events and training programs at your fingertips, you’ll be equipped to serve, engage, and grow with confidence.
Curious how you’ll use events to grow your coaching business? Request a free discovery call today and learn how ActionCOACH helps you lead the market with structure, value, and impact.