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What most people don’t realize?

Becoming an ActionCOACH franchise partner means making five powerful decisions — the kind that change your life, your income, and your impact on the world.
These aren’t snap decisions. They’re shifts in your mindset. Milestones in your personal and professional evolution.

Scroll down to see what they are and where you are in the journey.

The Hidden Truth: It’s Not One Decision — It’s Five

When you join ActionCOACH, you’re not just buying a franchise. They’re stepping into a business ownership journey that requires clarity, confidence, and commitment. You’re not buying a logo. You’re buying into a life-changing framework, a partnership.

You’re saying “yes” to:

1. Owning your own business
2. Being your own boss
3. Leveraging a franchise model
4. Becoming a business coach
5. Partnering with the #1 coaching brand in the world

We call them the 5 Decisions — and every successful franchise owner makes them in that order. Which ones have you made already?

 

 

Decision #1: Saying Yes to Owning Your Own Business

This is where it all begins. You're done building someone else’s dream. You're ready to build your own.
Whether you're an executive looking for more freedom, a leader tired of corporate ceilings, or someone who just wants more control of their time and income — this is your first and most important decision.

This is about:

  • Creating your financial independence

  • Designing a lifestyle on your terms

  • Turning your business knowledge and passion into business profits


“I always wanted to own a business, but never knew where to start. ActionCOACH gave me the direction I needed.” — Tony M., Franchise Partner, Former Executive

Imagine:

  • No boss. No limits.

  • Your calendar reflects your priorities.

  • You build something that creates wealth and legacy.

This decision of yours unlocks all the others.

 

Decision #2: Believing in Yourself as the Product

This is about your confidence.
You don’t need to invent a product. You already have one — you. Your experience. Your ability to lead. Your insight and ability to solve problems.The second decision is to believe that you can deliver value to others through your own knowledge and leadership that is worth tens of thousands.

At ActionCOACH, we provide:

  • Plug and play frameworks to help you and your clients get results

  • Comprehensive training to become a certified business coach

  • A community of support and mentorship that gets you moving in 30, 60 or 90 days


You bring:

  • Your business or leadership knowledge and experience

  • Your passion for helping others

  • Your drive to learn, grow, and lead


“I had no idea I could be a coach. Now I run group sessions, lead events, and coach 6- and 7-figure business owners every week.” — Jessica L., Franchise Partner

 

 

Decision #3: Choosing Franchising Over Starting From Scratch

Starting your own business from zero is exciting... but also incredibly risky. Franchising gives you a shortcut through the most dangerous phase: the unknown startup. When you buy a franchise, you're buying the blueprint, the playbook, and the support system. You're skipping years of trial and error.

With ActionCOACH, you get:

  • A 30+ year proven business model

  • Proprietary coaching and business growth systems

  • Ongoing training and certification

  • Marketing, sales, and lead gen support

  • A global network of coaches and partners to lean on


Franchise Facts:

  • Franchises have a 90%+ success rate over 5 years

  • Startups have a failure rate of over 50% in the first 3 years

  • Franchisees are 2x more likely to scale into multi-unit ownership


“I wanted to build my own business, but not alone. Franchising gave me the roadmap and support I needed.” — Brian K., Former Sales Director Turned Coach

Decision #4: Entering the Business Coaching Industry

This is where your purpose meets profit.
Business owners are overwhelmed. They need clarity, accountability, strategy, and support. That’s where your coaching comes in.
The business coaching industry is valued at over $21 billion — and growing fast. Training more than $437 billion. Demand for coaching and training has surged in recent years, especially post-pandemic as companies focus on stability, systems, and scalability.


What you offer as a coach:

  • 1-on-1 coaching for business owners

  • Group coaching sessions and mastermind programs

  • Workshops, planning days, and training programs

  • Accountability that drives real business growth


What you gain:

  • Recurring income and high margins from long-term clients

  • The satisfaction of seeing lives and businesses transform

  • A flexible schedule and scalable model


“Helping business owners grow is the most rewarding thing I’ve ever done.” — Karen D., Multi-unit Franchise Partner

 

 

Decision #5: Partnering with ActionCOACH (and Your Guide)

You want to own a business. You believe in your ability to succeed. You love the idea of coaching. Now you need to choose the right partner.

ActionCOACH is the top choice for a reason:

  • World’s #1 business coaching franchise

  • Offices and clients in 84 countries

  • 1,100+ coaching partners and growing

  • 30+ years of proven systems and case studies


When you join us, you don’t go it alone. You get:

  • World-class onboarding, training and certification

  • Plug and play marketing and lead generation systems

  • Ongoing business coaching and education

  • Tools, templates, and amazing tech that scales with your clients

  • Your own mentor/guide to coach you through the 5 decisions


“I met with other coaching companies. None came close to ActionCOACH — or to the recruiter who truly understood my goals.” — Shannon B., Franchise Partner

Group 1114

What’s Your Next Decision?

Every ActionCOACH franchise partner starts right where you are: asking, “Is this the right next step?”
You don’t need to have all five decisions made yet. You just need the courage to explore what’s possible.

Ask yourself:

  • Am I ready to own my own business?

  • Do I want to build something with impact and income?

  • Am I willing to be coached and supported as I grow?

If you answered “yes” to even one of those… let’s talk.

Book Your Discovery Call What happens next

Learning Center

Explore a wealth of invaluable business coaching resources, including articles, ebooks, and videos, to empower your entrepreneurial journey in our comprehensive Learning Centre.

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