If you’re ready to transform your career, make an impact, and build a scalable business with purpose, applying to become an ActionCOACH franchise partner is the next logical move. The application process is designed to ensure alignment, mutual fit, and long-term success—not just for the brand, but for you as the franchise partner.
In this article, we’ll walk you through exactly how the application process works, what you can expect at each stage, and what criteria are considered in awarding an ActionCOACH franchise.
Deciding to invest in a franchise is significant, both financially and personally. You’re not just starting a business—you’re aligning yourself with a global brand, proven systems, and a community that expects excellence. It’s natural to ask: What are the steps? What do I need to qualify? And how do I know if I’m ready?
ActionCOACH has developed a clear and supportive process that answers all of those questions while helping both sides make an informed, confident decision.
It all starts with a conversation. During the initial discovery call, you’ll speak with an ActionCOACH advisor who will learn more about your background, goals, and motivation for considering the franchise. You’ll also get an overview of the business model, the investment, and the expectations of franchise partners.
This isn’t a sales pitch—it’s a genuine opportunity to explore whether the ActionCOACH model aligns with your personal and professional goals.
After the discovery call, you’ll be invited to review more detailed information about how the ActionCOACH business works. This typically includes:
A deep dive into the coaching systems and services
An overview of the support and training offered
Case studies or testimonials from current franchise partners
Financial performance insights and revenue potential
This step helps you understand what your day-to-day would look like, and how the business is designed to grow over time.
Next, you’ll complete a DISC assessment—a well-known behavioral profiling tool that helps both you and ActionCOACH understand your leadership and communication style.
This step isn’t a test, and there’s no “wrong” profile. It’s simply a way to ensure that you’re aware of your strengths and development areas and to support your onboarding and training once you’re awarded a franchise.
ActionCOACH uses the DISC profile to tailor support, mentor matching, and coach development resources to fit your style.
Before moving forward, you’ll receive and review several important documents, including:
The Franchise Agreement
The Franchise Disclosure Document (in regulated regions)
Investment breakdowns and timelines
Training and onboarding schedules
You’ll have time to review these documents thoroughly and are encouraged to consult with legal or financial advisors if needed. Transparency is key to ensuring there are no surprises and that you’re comfortable with the commitment.
One of the most exciting steps in the process is Discovery Day. This is a live or virtual event where you’ll meet with regional leaders, Master Licensees, and sometimes even existing coaches. You’ll dive deeper into the culture of ActionCOACH and gain a first-hand understanding of what it’s like to be part of the community.
Discovery Day is often the turning point for many candidates. It’s where everything comes together—from the systems to the people to the mission. It’s also a chance for both parties to confirm alignment before moving forward.
If all goes well and there’s a mutual agreement that ActionCOACH is the right fit, you’ll receive final approval to join the network. From here, your onboarding journey begins. You’ll gain access to training materials, meet your support team, and start building your business strategy.
Many new franchise partners begin coaching clients within their first few months, leveraging the structure and momentum created during onboarding.
While ActionCOACH doesn’t require franchise partners to have a specific academic background or prior coaching experience, there are a few key traits and conditions that are essential for success—and for being awarded a franchise:
1. Business Acumen and Experience: Most successful candidates have prior business, leadership, or professional experience. You don’t need to be a CEO, but you should understand business fundamentals and have a desire to help others succeed.
2. Investment Capability: You’ll need to demonstrate access to the required investment capital. The typical startup cost is approximately $60,000 USD, which includes the franchise fee, training, marketing setup, and initial working capital. This amount may vary slightly by region.
3. Coachability and Commitment: Being open to training, feedback, and mentorship is a core part of the ActionCOACH model. Those who thrive are coachable, consistent, and committed to following the system.
4. Alignment with Values: You should resonate with ActionCOACH’s culture of abundance, integrity, and impact. Coaches are not just business operators—they’re mission-driven professionals who want to help others succeed.
5. Availability and Focus: This is not a side hustle. Candidates must be ready to commit full-time attention to building their business and serving clients. The most successful partners treat their franchises like real companies—with structure, routines, and dedicated energy.
Throughout the application process, you’re never on your own. You’ll have access to knowledgeable advisors who are there to answer questions, provide resources, and help you make a confident, well-informed decision. This is a partnership from the beginning—and it’s built on trust, clarity, and shared goals.
The process is thorough because the partnership is long-term. ActionCOACH wants franchise partners who will thrive, contribute to the brand, and enjoy the benefits of a business that makes a meaningful difference.
Applying for an ActionCOACH franchise is a structured, supportive process designed to help you explore the opportunity fully—and make sure it’s the right fit for both you and the brand. With transparent steps, world-class support, and a clear roadmap, the application journey sets the stage for long-term success.
Interested in starting the process? Book a discovery call today and begin your path to becoming an ActionCOACH franchise partner.