One of the unique advantages of owning a franchise—especially one with a globally recognized brand like ActionCOACH—is the ability to build a business that has real, transferable value. Unlike many coaching or consulting businesses that are tied entirely to the individual, an ActionCOACH franchise is a tangible asset. And yes, if you ever decide to step away, retire, or pursue other opportunities, you can sell your franchise.
In this article, we’ll explore how franchise resale works within the ActionCOACH system, what makes your business attractive to potential buyers, and how the brand supports a smooth and strategic transition.
When investing in a franchise, it’s important to think long-term. Beyond the initial excitement of launching and growing your business, you should also consider your exit strategy. The ability to sell your franchise provides peace of mind and increases your overall return on investment.
Whether you’re building the business for eventual retirement, creating a legacy for your family, or simply keeping your options open, knowing that your franchise can be sold one day adds to the appeal and sustainability of the model.
ActionCOACH has a clearly defined process in place for franchise resales. As the business owner, you retain the right to sell your franchise territory to an approved buyer. This process ensures that transitions are handled professionally and that incoming franchise partners are well-qualified and aligned with the brand’s standards.
The resale process involves coordination between you, the incoming buyer, and the ActionCOACH Master Licensee or regional support team. This three-way alignment ensures a smooth handover for clients, team members, and the overall reputation of the brand.
Unlike independent businesses where much of the value is tied to the owner’s personal brand or client relationships, an ActionCOACH franchise has built-in structure and systems that add to its resale appeal. As a seller, you’re not just handing over a list of contacts—you’re offering a turnkey operation.
Your franchise value is enhanced by factors such as:
A consistent client base and recurring revenue
Well-documented coaching systems and delivery processes
Use of the ActionCOACH platform, CRM, and marketing tools
Team members or associate coaches (if operating as a firm)
Local market presence and brand recognition
Buyers are attracted to predictable income, efficient systems, and a clear growth path—all things the ActionCOACH model delivers when followed.
When you're ready to explore selling your franchise, the first step is to notify your Master Licensee or regional support office. From there, a structured process begins:
You’ll work together to assess your business’s current performance, prepare materials for potential buyers (such as client rosters, revenue history, and marketing assets), and identify key transition needs.
ActionCOACH often supports with buyer introductions—either from within the network or through broader outreach. Interested buyers go through a similar vetting and discovery process as new franchisees. This ensures they understand the brand, are aligned with the culture, and have the skills needed to succeed.
Once an agreement is reached, the transition typically includes:
A timeline for operational handoff
Transfer of contracts, licenses, and tech access
Training and support for the new owner
Communication to clients and contacts
Throughout the process, your role is to keep your business running strong, prepare for an orderly transition, and support the new owner where needed.
Even if you don’t plan to sell anytime soon, it’s smart to operate your business in a way that keeps the option open. That means:
Keeping your systems organized and documented
Maintaining clear client contracts and communication records
Building brand equity in your territory
Creating recurring revenue streams that don’t rely solely on you
If you choose to build a firm with multiple coaches or team members, this also increases the attractiveness of your business to buyers. A well-run firm with infrastructure in place is often more appealing than a solo operation—though both can be successful resale options.
Franchise ownership gives you more control over your business—and that includes how and when you exit. Some coaches plan to sell after 10 or 15 years. Others choose to transition into a board or advisory role while someone else runs the day-to-day. And others may bring in family or team members as successors.
There’s no one-size-fits-all path. What matters is that you have the option. By building a business within the ActionCOACH system, you’re creating something that’s not only profitable now, but potentially sellable later.
Many ActionCOACH franchise partners have successfully sold their businesses, passing the torch to new owners while retaining the legacy they built. Some sellers move into semi-retirement. Others shift to new business ventures. A few even stay involved in the ActionCOACH ecosystem as mentors or consultants.
These transitions are handled with professionalism and care, ensuring continuity for clients and the community while rewarding the seller for their years of service and growth.
These real-world examples show that franchise resale is not just a possibility—it’s a reality for many who build strategically and follow the system.
One of the most powerful aspects of the ActionCOACH model is that it gives you options. You’re building a real asset—a business that grows with you and can eventually be sold if and when you choose. With a supportive resale process, a proven system, and a globally respected brand, your franchise can become part of your long-term wealth and exit strategy.
Want to learn more about building a business that can one day be sold? Request a discovery call today to understand how ActionCOACH supports you not just in starting strong—but in exiting with value.